what I offer
Marketing made clear & effective
Whether you need a clear plan, an ongoing strategy partner, or help getting your messaging to actually land — there's something here for where you're at right now. All three of my services are built around the reality of running a small business: limited time, real capacity constraints, and about fifteen other things competing for your attention. Still having trouble deciding which route is best for you? Book a free consultation and we’ll figure it out together.
map your marketing
Map Your Marketing is a deep-dive digital marketing audit and personalized roadmap to help you finally understand what’s working, what’s not, and where to focus next.
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You're doing a lot and it doesn't feel like it's going anywhere, and you can't quite figure out why.
You're tired of throwing things at the wall.
You don't have a clear strategy (or what you have isn't working), and you're ready to actually look at what's going on in your marketing instead of just pushing through and hoping something sticks.
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You’ll get a full audit of your digital marketing ecosystem (website, SEO, email, ads, and social)
Plus a personalized roadmap outlining the priorities that will make the biggest impact.
Every recommendation is simple, strategic, and aligned with your goals.
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$1,500 (Payment Plans available)
This is a project-based engagement with a clear start, a clear finish, and a deliverable you own.
Most clients move through the full process in 4-6 weeks.
messaging makeover
This is a focused, contained project to get your words working as hard as you do. Messaging Makeover clarifies your voice, strengthens your message, and helps you communicate in a way that feels like you and deeply connects with your audience.
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You’ve evolved, but your words haven’t. Your website, social, or emails might sound fine — but they don’t sound like you.
You want to attract the right clients, repel the wrong ones, and feel confident in how you speak about your work.
You've explained what you do a hundred times and it still doesn't feel like it's landing. People find you and don't quite get it — or they get it but they're not the right people.
Your messaging feels like a moving target and you're tired of rewriting your bio every three months.
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A custom messaging guide that covers your positioning statement, brand voice & tone notes, core offer description, and a set of content angles to pull from when you're staring at a blank caption wondering what to say.
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$650 (payment plans available).
Most clients move from questionnaire to final guide within 2-4 weeks.
the momentum plan
Monthly strategic support that keeps you moving — with a weekly plan, real accountability, and a thought partner who actually knows your business. You handle the execution. I make sure you always know what to do next and how to do it.
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You're at the point where you know marketing matters and you're ready to actually do something about it — but the execution is where things keep falling apart. Life gets busy, priorities shift, and the marketing gets pushed to next week, and then the week after that. You don't need someone to take it off your hands entirely. You need someone in your corner who keeps you focused, helps you adapt when things change, and actually gives a shit about whether you're making progress.
Whether you're coming out of Map Your Marketing with a fresh roadmap or you've just reached the point where winging it isn't cutting it anymore — this is the offer that keeps the momentum going.
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One 60-minute strategy call per month to look at the bigger picture.
A weekly written priority list so you always know exactly what to focus on — no more staring at a blank screen wondering where to start.
Ongoing implementation support with real examples, platform-specific guidance, and tool recommendations so that doing it yourself actually feels doable.
Plus async messaging access Monday–Friday for the in-between moments when you just need a quick gut-check.
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$700/month (Not including optional add-on services)
No long-term contract required, but the clients who get the most out of this commit to at least 3 months — because that's genuinely how long it takes to build momentum.
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Optional Add-On Services for retainer clients who want some of the execution taken off their plate entirely.
Email Newsletters Monthly emails written, formatted, and scheduled for you — in your voice, to your list, without you touching a thing. Email is the most underused channel I see in small wellness businesses, and it's not even close. You own your list, your audience opted in, and the return on time invested beats almost every other channel.
Investment: $150–$400/month (added to Momentum Retainer)
SEO Blog Writing One search-optimized blog post per month, written in your voice and built around keywords your ideal clients are actually searching for. The kind of content that works quietly in the background long after you've published it.
Investment: $300/month (added to Momentum Retainer)
Social Media Content Calendar A monthly content calendar with post ideas, direction, and captions you can customize and publish yourself. No more staring at a blank screen. No more handing your whole presence to someone who doesn't know your business. You stay in control of what goes out — I take the planning off your plate.
Investment: $300/month (added to Momentum Retainer)
Social Media Content Creation 4-8 high-impact done-for-you social media posts per month, written, designed, scheduled and posted.
Inquire for pricing
frequently asked questions
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The best place to start is a free consultation, we’ll chat and uncover what’s really going on with your marketing and go from there. But as a general rule: if you're not sure what's working in your marketing or you don't have a clear strategy yet, Map Your Marketing is your starting point. If you know what you need to do but keeping up with the execution is where things fall apart, the Momentum Retainer is probably your fit. And if people keep finding you but not quite getting what you do, the Messaging Makeover is where we start.
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YES - As long as your values align and you care about helping people, I care about helping you.
My specialty is wellness, but I’ve worked with clients across multiple industries over the years, from home services like interior design, plumbing & HVAC to Real Estate developers to Industrial Equipment Dealerships to National Pet Food Franchises.
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Absolutely. For Map Your Marketing and the Messaging Makeover, reach out and we can figure something out. These one-time projects can be invoiced in 2 or 3 installments to make things easier on your cashflow.
The Momentum Retainer is already billed monthly, so it's built to be manageable.
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Yes! I work with clients anywhere in Canada (and beyond) through virtual sessions and digital deliverables.
If you are local to Fort McMurray, we can absolutely meet in person — coffee shops, your business location, or a walk-and-talk if you prefer.
My family and I also make frequent trips to Edmonton, Calgary, and Kelowna so if you’re located in any of these areas it’s possible we could arrange an in person meeting from time to time.
But location doesn’t define the quality of the service you’ll receive. For businesses located outside of places I’m most familiar with, I’ll research to make sure I have a deep understanding of your local market.
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Not as much as you think. Each service comes with a clear timeline and structure, and I guide you through every step.
Most of the work happens on my end.
Your time is valuable, so I keep things simple, efficient, and respectful of your capacity.
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If you’re feeling overwhelmed, stuck, confused, or like your marketing isn’t reflecting who you are — you’re ready. You don’t need a perfect brand, fancy systems, or a huge audience to get started. You just need a desire to grow with more clarity and less chaos.
Let’s make your
marketing make sense
Whether you’re looking for clarity, support, or someone to help you carry the load, we’ll find the right fit for your goals and capacity. Your marketing gets lighter and more effective — and you get to focus on what you do best.